Imitation might be the cheapest form of flattery unless a little logo borrowing is involved.
The other day I was in this Mom and Pop shop (kagae in Korean) in the mood for some chocolate when I espied what I thought was a bag of Kit Kat candy bars. At least from a distance and in the dim light of the shop it appeared—judging from the bright white “K’s” that they were this popular candy bar.
As I got closer and picked up the bag, it wasn’t Kit Kat. Instead, the folks at Crown came up with their own version of Kit Kat called “Kic Ker.” Nothing like a little logo copying with those big “K’s” to throw you off your path to chocolate nirvana. I guess if you can’t have your Kit Kat you can always have your Kic Ker.
I am not too surprised, though. For years there has been another candy bar rip off here with “Crunky” which tries to pass for a Nestle’s Crunch.
To paraphrase comedian Arsenio Hall, it’s another one of those things in Korea that makes you go “Hmm….”
And the taste (yes, I did buy a bag)—well to paraphrase the late Senator Lloyd Bentsen’s dig at Dan Quayle in a VP debate back in the late 80s when he told Quayle “I knew Jack Kennedy and Senator you’re no Jack Kennedy”—I know the taste of a Kit Kat and this is no Kit Kat.
The folks at Hershey’s have nothing to worry about.