Let’s face it, folks, in today’s competitive eBook world, trying to carve out a niche in the market can be quite a daunting, not to mention time-consuming experience. And if you are on a tight budget, which for some people means no budget at all, trying to market your book becomes all the more daunting.

However, there is hope.

Without question, Word Of Mouth Advertising (WOMA) or Word Of Mouth Marketing (WOMM) are a self-published author’s greatest tools. But it takes more than telling your friends on Facebook or other social networking sites that you recently published a book. Most of your friends will immediately “like” your post and that’s about how far it will go. REALITY CHECK: Sadly, all those people who said they would buy your book, if you ever sat down and wrote a book, are not the ones lining up to buy your book.

First of all, if you want to promote your book you need to have a platform, e.g. a Facebook page, blog, or a website to start spreading the word about your book. Of course, most people who have already published a book know this, but there are some important tips to remember:

  • as much as we want to tell everyone about our books, don’t  inundate your friends and acquaintances with one status update after another about your great literary achievement
  • don’t be afraid to talk about your achievements. If your book goes from number 42 to 41, TALK ABOUT IT
  • promote other authors. Read their books and review them. The authors will love you and just may tell their friends how cool you are
  • If you are a member of Goodreads, offer some book giveaways
  • Be a guest blogger for another author’s blog or website (but don’t request a link back to your blog or website)
  • Write about things which are connected to your books. For example, my first novel was about the Korean War, so I often have posts related to the war and its consequences, e.g. when the remains of a US service member have been identified
  • promote other authors; yes, it’s important to mention this twice.  I sometimes use Twitter to rave about a fellow author
  • Don’t offer free book downloads. Sadly, a lot of people are takers and not givers, and may not talk about your work as much as you hope they would.

Hopefully some of these will work for you. It just takes time for you to establish yourself and for people to start spreading the word about you and your books.